QUESTION OF THE MONTH
How does your self-storage facility spread holiday cheer? Tell us about your facility’s good will, festivities, and seasonal specials! Send your stories to PBehrens@minico.com.

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In This Issue
Second Quarter 2012
cover story
Preparing For The Worst:
Storage Facility Fires Can Be Devastating

By David Lucas

Marketing 101
Tips from the Pros
“All of your marketing tactics should focus on those who live and/or work by your facility. Period!”

– Derek Naylor, President of Ogden, Utah-based Storage Marketing Solutions

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Quote of the month

“The ultimate test of man’s conscience may be his willingness to sacrifice something today for future generations whose words of thanks will not be heard.”

– Gaylord Nelson, founder of Earth Day

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feature stories

Setting Rent Rates

My Idea Of Revenue Management

Getting Started With Social Media

Take Advantage Of Low-Cost Marketing Channels

Technology Outlook

Neighborhood Storage's Kiosks Allow Managers To Focus On Productive Tasks

Social Media Success

Sell Your Facility And Create Goodwill