QUESTION OF THE MONTH
How does your self-storage facility spread holiday cheer? Tell us about your facility’s good will, festivities, and seasonal specials! Send your stories to PBehrens@minico.com.

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In This Issue
Third Quarter 2010
cover story

Service Standouts
Differentiating Your Business With Excellent Customer Service

As a general rule, tenants prefer self-storage facilities that offer exceptional customer service. Although there are many ways to provide outstanding service, taking a walk in your tenants’ shoes may be the best way to determine which services will be appreciated the most. Find out how several industry professionals make their facilities stand out from the competition.
By Elizabeth Ferrin
Marketing 101
Tips from the Pros
“All of your marketing tactics should focus on those who live and/or work by your facility. Period!”

–Derek Naylor, President of Ogden, Utah-based Storage Marketing Solutions

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Quote of the month

“The ultimate test of man’s conscience may be his willingness to sacrifice something today for future generations whose words of thanks will not be heard.”

– Gaylord Nelson, founder of Earth Day

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feature stories

Conflict Resolution

Handling Customer Complaints Like A Pro

Stellar Service

Satisfying Your Customers’ Needs