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ISSUE: Second Quarter 2009
FEATURES 
- A MANAGER'S BALANCING ACT:
Marketing Security Without Selling Fear
In an effort to make new customers feel
secure about leaving their goods in storage,
some managers end up overemphasizing
the security features at a facility.
Learn how you can sell security without
selling fear.
By Elizabeth Ferrin
- MAINTAINING YOUR SECURITY SYSTEM
Low-Tech Upkeep For High-Tech Equipment
Because you rely on your self storage facility's security system to
protect yourself, your employees, your tenants and their belongings,
maintaining your security components is a must. Find out
how to maintain your security system to prolong its lifespan and
keep it operating properly.
By Erica Shatzer
- REALIZING THE RISKS:
Injury And Liability In Self Storage
Self storage operators are not immune from the potential risk of
personal injury claims brought by their tenants or anyone who visits
their facilities. Read about ways to better protect your self storage
facility from possible lawsuits.
By Scott Zucker
- GUARDING THE FORTRESS:
Security Through Technology And Company Policy
Self storage security starts with the physical protection of the site,
but it is also the manager's responsibility to deter crime. Find out
how you can have a more secure facility by watching for suspicious
behavior, verifying new tenants' addresses, and enforcing
company policies.
By Stuart Wade
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