Dangerous Trends
Criminal Activity Beyond The Numbers
Although crime has been a challenge for
self storage operators since the industry’s
beginning, a shift in both the types of
offenses committed and the characteristics
of lawbreakers makes today’s offenders
more dangerous. Although statistics can
tell us much, what they don’t reveal is that
criminals are now more cunning and more
daring
than ever. By Elizabeth Ferrin
Selling Safety
Site Security From A Customer’s Perspective
Most modern facilities can boast several layers of security
with safeguards along each step of the process. Of
course, these precautions deter crime; but an understanding
of safety from a psychological standpoint will
help you see how your security system can be a primary
selling feature of your facility. By March Chase
Make Some NOISE In Your Community
Marketing Your Facility Through Local Involvement
Building a profitable business is all about building relationships,
and that includes relationships with the community
at large. The NOISE acronym provides the steps
that will make your facility both visible and credible in
your local area. By John R. Wharton
