Self Storage Now!

ISSUE: Sep/Oct 2007

FEATURE

U-TURN FOR PROFITS
How The Pros Turn Around An Underperforming Property
An underperforming facility can truly be a diamond in the rough. With the right attention to four key areas, an inferior property can become the shining jewel of a particular market area. The ability to accomplish this feat is the mark of a true self storage professional....
By John Gertenbach
Meet The Opposing Team
A Smarter Approach To Competition
Dealing with marketplace competition is simply an unavoidable reality in selfstorage.
However, the approach a manager takes toward competitors is entirely a
matter of choice. Which tactics work best in the long run?
By Elizabeth Ferrin
Going Up?
Selling Upper-Story Units
If you think there are big drawbacks to your upper-story units, then your customers
will think so too. In fact, driveup units have their own disadvantages. Don’t let
money get away by talking customers out of upper-level units—they may be the
best value your facility has to offer.
By Tron Jordheim
Minding Your “Ps” and “Qs”
What Can You Legally Say About Your Competitors?
10 Simple Rules …
For Excellent Customer Service