U-TURN FOR PROFITS
How The Pros Turn Around
An Underperforming Property
An underperforming facility can truly be a diamond in the rough.
With the right attention to four key areas, an inferior property can become the shining
jewel of a particular market area. The ability to accomplish this feat is the mark of a
true self storage professional.... By John Gertenbach
Meet The Opposing Team
A Smarter Approach To Competition
Dealing with marketplace competition is simply an unavoidable reality in selfstorage.
However, the approach a manager takes toward competitors is entirely a
matter of choice. Which tactics work best in the long run? By Elizabeth Ferrin
Going Up?
Selling Upper-Story Units
If you think there are big drawbacks to your upper-story units, then your customers
will think so too. In fact, driveup units have their own disadvantages. Don’t let
money get away by talking customers out of upper-level units—they may be the
best value your facility has to offer. By Tron Jordheim
